Tesco - Gluten vs Gluten Free Basket Comparison
Let's put the Tesco Free From section to the test and compare their gluten free and gluten containing product prices
When you all answered our poll the other week, the most popular supermarket for gluten free shopping was Tesco with almost 50% of the votes. They were actually the first supermarket to include free from products and have recently been awarded the ‘Christmas Range of the Year’ in the 2023 Free From Christmas Awards. Go Tesco!
If you don’t know what our Glee basket comparison is all about, then click here to read the introduction!
So far, we’ve compared the prices at Morrisons, Sainsbury’s, M&S Food and Waitrose. Make sure you check out the other blogs on our website before you read this week’s and have a look at our Instagram and Facebook for the videos.
We’ve created a dedicated comparison page on our website to keep track of the supermarket prices we’re reviewing. Click here to see the leaderboard 🏆
Okay Tesco, show us why you’re a winner!
Porridge Oats 1kg
13p per 100g
Free From Porridge Oats 450g
38p per 100g
Tesco normal porridge oats are £1.25 for a 1kg pack vs gluten free oats which are priced at £1.70 for 450g.
So, shopping at Tesco for gluten free oats, you’ll be paying 45p more for the gluten free oats which is a 36% increase in product price.
However, taking into account that the gluten free oats are more than half the weight of the normal oats, per 100g, the gluten free oats are 25p more, which is 202% more expensive than what you get price per 100g for the regular oats.
Box of cereal
Corn Flakes 500g
15p per 100g
Free From Cornflakes 300g
58p per 100g
Tesco normal corn flakes from their own brand range are 75p for 500g and the gluten free branded ones are £1.75 for 300g.
So, comparing the product price first, buying the gluten free cereal means you have to spend exactly £1.00 more which is a 133% increase.
Now, £1.75 isn’t too bad of a price for gluten free cereal, we’ve seen worse previously! But when you look at what you’re getting compared to the standard cereal per 100g, you’re getting 200g less. Per 100g, gluten free cereal is 43p more and 289% more expensive than the normal corn flakes.
Loaf of white/brown/seeded bread
Multiseed Loaf 800g
13p per 100g
Free From Seeded Loaf 550g
35p per 100g
A gluten full 800g multiseed loaf at Tesco will cost you £1.00, whereas a 550g gluten free seeded loaf will set you back £1.95; almost double the price of the standard loaf for half the amount.
Buying the gluten free loaf means you’re spending 95p more, which is a percentage increase of 95% .
Per 100g, the gluten free loaf costs 23p more and that’s a 184% increase.
Pack of 4 white/brown/seeded bread rolls
4 White Rolls 340g
37p per 100g
Free From 4 White Rolls 300g
50p per 100g
The 4 pack of normal rolls cost £1.25 and the 4 pack of gluten free rolls cost a little extra at £1.50.
That’s a price increase of 25p for the gluten free rolls which is 20% more expensive - probably one of the smallest increases we’ve seen.
Per 100g, the gluten free rolls cost 13p more with an 36% increase.
Penne Pasta 500g
15p per 100g
Free From Penne Pasta 500g
15p per 100g
⭐ It’s a price match moment! ⭐
Tesco regular pasta and their free from pasta are priced exactly the same at 75p! We saw this with Sainsbury’s too and it’s great that some gluten free products are being priced the same as the normal range, keep it going!
That means that the gluten free pasta costs 0p more and is 0% more expensive than the normal pasta.
15p per 100g
Free From Spaghetti 500g
15p per 100g
⭐ It’s a 2nd price match moment! ⭐
The spaghetti products are also priced exactly the same as each other, at 75p, both weighing 500g.
Again, that means that the gluten free spaghetti costs 0p more and is 0% more expensive than the normal spaghetti.
Plain Flour 1.5kg
5p per 100g
Doves Farm Free From Plain White Flour 1kg
20p per 100g
We’re back to looking at the Doves Farm flour for Tesco gluten free because they don’t do their own brand. It’s priced at £1.95 for 1kg but their own branded standard flour comes in more than half the price at 80p for 500g more.
So the gluten free flour is £1.15 more and that’s 144% more expensive than the standard flour.
But, when you consider the prices per 100g, the price increases even more; the gluten free flour is 14p more expensive which is a larger 266% increase.
Digestive Biscuits 400g
18p per 100g
Free From Digestive Biscuits 160g
£1.06 per 100g
Here we are again, trying to understand why it’s the digestives that always have the most ridiculous price increases!
The normal digestives at Tesco are 70p for 400g and the gluten free ones are £1.70. That’s more than double the price for over half of the amount
That means that you’re spending £1.00 more having to buy gluten free digestive biscuits which is a 143% increase on price per product.
As always, the increase get’s bigger when you check the price per 100g. The gluten free biscuits are are 89p more expensive per 100g with a silly percentage increase of 507% .
Gravy Granules 200g
48p per 100g
Free From Gravy Granules 170g
88p per 100g
Lastly we have gravy. Whilst a tub of gravy granules containing wheat will cost you 95p, the the gluten free tub is £1.50.
So, for gluten free gravy, you’re spending 55p more for the product and that’s an 58% increase on the gluten containing tub.
Per 100g, that’s 41p more expensive and an increase of 86% , when you’re buying gluten free.
Total cost £8.20
Per 100g £1.77
Gluten Free Basket
Total cost £13.55
Per 100g £4.26
So, let’s have a look then at the prices for shopping at Tesco for gluten free. At Tesco, the basket containing all of the normal gluten containing products comes to £8.20. For the gluten free basket, you’ll be spending £5.35 more buying the 9 gluten free items, which has totalled up to £13.55. That’s a basket price increase of 65% .
If we look at the baskets in quantity/weight, the total price per 100g for each item in the gluten basket comes to £1.77. The gluten free basket however, is more than double the price at £4.26 which is £2.48 more expensive and an increase of 140% BUT it’s the cheapest gluten free basket per 100g we’ve had so far!
Well Tesco, you’ve done us proud. When you look at the price per 100g, or in other words, how much you’re getting for what you’re spending, the gluten free basket has has come out the cheapest of all of the supermarkets so far.
On top of that, the price difference between the gluten basket and gluten free basket per 100g is one of the smallest we’ve seen at £2.48 in comparison to somewhere like Waitrose where the difference was £4.17.
That being said, there’s still a significant difference and supermarkets should be pricing gluten free products more in line with their standard ranges.
That’s 5 supermarkets ticked off the list, make sure you check the supermarket leaderboard by clicking here!
Next up, Asda…