White Rabbit launches new frozen gluten free pizzas & doughballs

White Rabbit is continuing their mission to bring the most delicious, no compromise Italian dishes to the masses by proudly making their debut into Tesco and launching a trio of brand new recipes. The new range, which is crafted at their dedicated gluten free bakery in Oxfordshire, features a brand new pair of White Rabbit’s signature sourdough pizzas, plus fan-favourite doughballs, all rolling into a Tesco near you!

Crafted to be cooked from frozen, making them the perfect freezer essential, the range is ideal to have on hand for easy week night meals, pizza parties with friends and more, featuring:

White Rabbit Chicken & Chorizo Pizza

Available exclusively at Tesco, £4.50
This sourdough pizza base is deliciously thin & crispy, featuring their signature roasted Italian tomato sauce, which is then hand topped with creamy mozzarella, paprika & oregano seasoned chicken and a chorizo crumble.

White Rabbit Prosciutto Ham & Mushroom Pizza

Available exclusively at Tesco, £4.50
The signature thin & crispy sourdough base is topped with their bespoke tomato sauce, creamy mozzarella, Italian Prosciutto Cotto ham & seasoned mushrooms.

White Rabbit Sourdough Doughballs & Roasted Garlic & Herb Butter

Available at Tesco, £3, Sainsbury’s and Ocado
A pack of 8 light and fluffy doughballs with a flavoursome roasted garlic and herb butter - delicious!

The brand’s story actually began many years ago in the Italian mountains, where co-founder Teo spent his childhood mastering family recipes at his uncle’s pizzeria. Fifteen years later, whilst working as a chef at the White Rabbit pub in Oxford – now the brand’s namesake (and also rated 5 stars on the Gluten Free Glee app 😉) – he met Nick.

Together, the pair saw firsthand just how many people were missing out on Teo’s sourdough pizzas because they couldn’t eat gluten. So, with the firm belief that everyone should be able to eat delicious pizza, they began sourcing the best tasting ingredients from Italy and crafting authentic gourmet gluten free pizzas, with a range of dairy, meat and vegan options. Now ten years in, they haven’t looked back.

Nick Croft-Simon, Co-Founder and CEO, says:

“White Rabbit was founded on the belief that no one should have to compromise on good food. We are all about crafting delicious Italian meals you’re proud to eat and share and we even built our own bakery so we can push the boundaries of what’s possible in gluten free. Launching our new frozen range is such an exciting moment in our story, helping us bring our no compromise food to more moments and tables across the UK, and as a frozen offering, at a more accessible price.

Plus, we understand that our consumers don’t want to compromise additionally beyond their dietary needs, so we’re super excited to be bringing a variety of new meat and dairy options into the mix too. As a consumer-led brand, that’s involved our dedicated panel of gluten free shoppers every step of the way, we can ensure the products we’re launching are meeting their needs across taste, quality and price, we can’t wait to share this with the wider community and to reach even more free from shoppers!”

Head over to Tesco to grab yours today!